We offer Reputation Management services for individuals and businesses. You can ensure that search engines are displaying the information you want the world to see.
Reputation management is required when someone, or multiple people, are producing (or have produced) negative comments about you on the Internet. Online reputation management, or ORM, allows you to research and analyze a person’s reputation across all types of online media. This new industry has become a necessity in that businesses and individuals are confronting the fact that there is an overwhelming amount of information on the Internet. Search engines such as Google and Yahoo become doorways for people to hear all sorts of rumors about you, or for individuals to see forums where anonymous individuals bash others.
Reputation management can help you in the long term, and a consistent focus on keeping an eye on your reputation is always a good thing. If you’re a consumer, you should always pay attention to your credit score, and if you’re a company or corporation you should always keep an eye on what people are saying about you.
What Can Reputation Management Fix?
Obviously, there are no perfect solutions, and solving problems will take time, but reputation management can help take care of:
Bad product reviews
Complaints
Abusive Forum comments
Anti-corporate blogs
How Reputation Management Works
Most reputation management services work by tracking what’s written about a client on the Web, and then responding by doing SEO (search engine optimization) which promotes positive pages. They can also create other sites that will push the damaging references off of the first page or two of search results. It’s basically and advanced, technological form of public relations.
Reputation Management Evolution
In the past, if a company, or individual, had bad press, they’d have to spend thousands, and sometimes millions, or charity events, speaking engagements and so forth. With the Internet though, it’s actually a bit easier and somewhat less expensive to try and erase the negative comments being propagated by one or more individuals. The key is to do it in such a way that it isn’t obvious. That’s why having a qualified reputation management firm working for you is an important part of the process.